First of all PPC can be expensive and not necessarily profitable, however the fact that your ads come up instantly and allow you to get instant visitors and measure conversions is just unbeatable.

With search engine optimization on the other hand, it is great to get free traffic. But the thing with free traffic is that it doesn’t necessarily convert into money and it can take a while until you get your desired positions. Usually I am contacted by site owners who tell me that they rank for something in the first position on google, but get no sales.

If I was to start an online marketing campaign, I would definitely start with PPC (Google Adwords) in order to see what kind of keywords convert and then proceed with SEO and other ways of driving traffic on the data tested via PPC.

Its best to use [tag]Google AdWords[/tag] to test out the best [tag]keywords[/tag] and ads to see what really works for your marketing campaign. Once its all tested out, you can use the same keywords and [tag]description[/tag] to optimize your website for. Even though you might not reach top positions straight away, but at least what you are ranking for definitely sells.

Besides this, your description comes up in Google and works like your ad when shows up if setup correctly.

Good luck your [tag]Search Engine Optimization[/tag], I hope it converts for you, as the biggest mistake that people make is that they make assumptions about keywords that might convert, when as a matter of fact they havent tested them.

Google Slap seems to happen once or twice a year around July-August time. So around that period you might find that your Google AdWords campaign has slowed down or stopped all together.

If you log into each one of your Ad Groups, you can add an extra column field which tells you each keyword’s quality score. You should be aiming for Great or OK. Right next to the quality score you will see a question mark, which will tell you why your quality score the way it is for each keyword.

Basically the key to [tag]avoiding Google Slap[/tag] is to have:

Long tail type of keywords in your ad groups (real specific)

A content rich website for the keywords that you are trying to advertise for.

About us, Contact us, Terms and Conditions, Copyright and Privacy pages.

In Google Adwords ads the campaigns need to be sorted into groups and contain keywords in different ads.

I hope this helps you and saves you some money.

Submit to Social Websites

There are many other ways to advertise an ebook website. Some of those ways are [tag]Facebook Social Ads[/tag] [tag]Pay Per Click[/tag], [tag]Craigslist[/tag], Banners, Email Advertising and there are plenty other ways. I guess the reason why people stick to AdWords is because its quick and easy, however no longer cheap.

If you are interested to learn about alternative Traffic Driving Strategies, please check out my website, that teaches traffic driving here.