There is often a debate in terms of which is better PPC or SEO. When it comes to traffic, they can be quite different in the results that they bring.
First of all PPC can be expensive and not necessarily profitable, however the fact that your ads come up instantly and allow you to get instant… [Continue Reading]
Which is better PPC vs SEO?
August 18 2 Comments
Google AdWords To Test Your SEO
October 20 1 Comment
When it comes down to SEO, a lot of people are not sure what keywords to optimize for and what meta keywords and description to use.
Its best to use Google AdWords to test out the best keywords and ads to see what really works for your marketing campaign. Once its all tested out, you can… [Continue Reading]
How to Avoid Google Slap
October 13 Leave a Comment
Google Slap is an outcome of Google AdWords quality score evaluation algorithm. In simple terms, AdWords wants only relevant ads coming up for relevant keywords, otherwise you have to pay more for your ads to be displayed. It all seems like another reason for Google to charge more, however there is logic in it. Basically,… [Continue Reading]
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