Which is better PPC vs SEO?
There is often a debate in terms of which is better PPC or SEO. When it comes to traffic, they can be quite different in the results that they bring.
First of all PPC can be expensive and not necessarily profitable, however the fact that your ads come up instantly and allow you to get instant visitors and measure conversions is just unbeatable.
With search engine optimization on the other hand, it is great to get free traffic. But the thing with free traffic is that it doesn’t necessarily convert into money and it can take a while until you get your desired positions. Usually I am contacted by site owners who tell me that they rank for something in the first position on google, but get no sales.
If I was to start an online marketing campaign, I would definitely start with PPC (Google Adwords) in order to see what kind of keywords convert and then proceed with SEO and other ways of driving traffic on the data tested via PPC.
