If you are not using negative keywords match type in your Adwords campaign you are spending too much. Google Adwords Quality Score (QS) algorithm is directly influenced by your Click Through Rate (CTR). Thus if you cut down on the number of useless impressions you can have a higher QS and eventually pay less for… [Continue Reading]
Australian Business Directories vs Google Adwords
November 10 Leave a Comment
Want To Get Leads From The Internet That You Can Measure? While using Australian business directories is good way of getting business, it is hard to track exactly where the leads are coming from and it can often be expensive. Ask yourself, “When you search for a service online, do you go to business directories… [Continue Reading]
Google Adwords Brisbane
July 30 Leave a Comment
Are you looking for targeted leads for your business? Google Adwords is a perfect way to get customers that search for specific keywords in Google. By running Adwords campaign you can have your business ad (creative) on the front page of Google. The cost per click varies from one industry to another, however setting up… [Continue Reading]
Which is better PPC vs SEO?
August 18 2 Comments
There is often a debate in terms of which is better PPC or SEO. When it comes to traffic, they can be quite different in the results that they bring. First of all PPC can be expensive and not necessarily profitable, however the fact that your ads come up instantly and allow you to get… [Continue Reading]
Google AdWords Conversion Tracking Currency Question
October 9 Leave a Comment
I got a question today: I did however set up the adwords account in Australian dollars instead of USD. Is this a problem? Since I get this asked often, I decided to post the answer on my blog. Answer: Yes it is a problem as the Google AdWords tracking code dollar value allows you to… [Continue Reading]
