Google AdWords – Search vs Content Network
Question: Do you recommend using search or content advertising? Do you think that content advertising is a waste of time?
When running an [tag]AdWords[/tag] campaign [tag]search network[/tag] should definitely be turned on. The main reason for it is that it is much more targeted then [tag]content network[/tag]. The downside however is that it costs more.
When it comes to search network, I would not recommend it unless your product is at least $30 in price as it has a very low conversion rate. The rule of thumb is to have content bids enabled at low price. I have mine at about $0.04 per click. This way you are going to get about 1% percent [tag]conversion rate[/tag], whereas search network can be between 1% and 5%.
