Did you know that you are loosing potential clients right now by not advertising on Facebook?

One of the biggest problems for any business owner is new customers. Finding and converting leads into customers is what makes your business successful.

Did you know that you could get customers via Facebook?

I recently presented at Our Internet Secrets seminar on Facebook as a source for leads for your business. Basically Facebook allows you to advertise for free using Groups and Fan Pages as well as by paying for their Facebook Social Ads pay per click system.

If you are currently running a pay per click campaign through Google Adwords or Yahoo Search Marketing, then setting up Facebook Social Ads shouldnt be hard at all. Its almost the same procedure, except that Facebook is picky about capitalizing every letter in a word and that Facebook allows you to have an image above the ad. You have two campaign options, to run it as a CPC (cost per click) or as CPM (cost per thousand impressions). I strongly recommend you to run a CPC campaign instead of CPM, as Facebook receives so many views that CPM ends up being rediculously expensive, even if you are paying only couple of cents per click.

With regards to Groups, the main feature that I find very effective is the ability to broadcast your message directly to your group member’s inboxes. This makes the message very direct and effective. Of course you have to look after your group members and build a good relationship with them. With Fan Pages on the other hand, all you need to do is produce good content and invite people to be fans of your Fan Page. Facebook Fan Pages have awesome statistics as well as the ability to broadcast into followers’ News Feed.

I hope you find this post useful and will be able to use Facebook for your business as well as fun. If you are however looking for someone to help you with Facebook adversiting for your business, I would be happy to help.