As you know, I have designed quite a few ebook websites. At first once the website is ready it is crucial to test all the possible aspects of the website, to see if they make any positive impact on sales.
The things to change are:
- Headline
- Graphics
- Colours
- Fonts
- Testimonials
- Order Button positions
A lot of people think that price is also one of the things to test. From my experience, price change has the least to do with conversions. However I would recommend the price between $27 and $47 for an ebook.
The split testing that we did is called AB Split testing. This split testing allows you to test multiple compies of your main (index) page. The program that we use is called Split Testing Pro, it is very easy to setup and it costs $97.
Technorati Tags: ebook, website, split testing, AB Split testing
