Occasional marketing is the concept I use to drive traffic to my websites at the times when certain events take place. For example, two years ago I tried this concept with the Football World Cup and drove a lot of traffic to my football blog which was monetizing via AdSense and Banners to betting companies.
Let me explain in more detail. A lot of different retailers create special offers according to different events. Just think of Christmas or Easter sales and the ways people do shopping during that time. Many people are after Christmas discounts, Christmas oriented merchandise and gifts. So being prepared for something for an event with your website or videos ranking high in search engines and YouTube can lead to more targeted visitors during that time.
At the moment there is UEFA Euro 2008 taking place and I am running another football blog which monetizes using AdSense and Banners. At the same time I am also building a list of people who are interested in football using aweber list building service.
Today I have uploaded 5 videos of goals using TubeModgul.com and in 1 hour those videos had between 300 and 500 hits each, which is absolutely incredible.
You can check out my blog here – Euro 2008 Highlights and Goals
Its getting between 1000 and 4000 people per day. Real People
So here is what I would advise you to do.
Check your calendar to see when the next event which could be suitable for your business or website is coming up.
I hope you find this Occasional Marketing strategy useful. If you want to find out more about it, check out my website about how to drive traffic to your website
Technorati Tags: Occasional marketing, AdSense, Banners, YouTube

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