Google Slap is an outcome of Google AdWords quality score evaluation algorithm. In simple terms, AdWords wants only relevant ads coming up for relevant keywords, otherwise you have to pay more for your ads to be displayed. It all seems like another reason for Google to charge more, however there is logic in it. Basically, there are too many advertisers advertising for the same thing, not all of them are that relevant, so this is why Google Slap was created.
Google Slap seems to happen once or twice a year around July-August time. So around that period you might find that your Google AdWords campaign has slowed down or stopped all together.
If you log into each one of your Ad Groups, you can add an extra column field which tells you each keyword’s quality score. You should be aiming for Great or OK. Right next to the quality score you will see a question mark, which will tell you why your quality score the way it is for each keyword.
Basically the key to avoiding Google Slap is to have:
Long tail type of keywords in your ad groups (real specific)
A content rich website for the keywords that you are trying to advertise for.
About us, Contact us, Terms and Conditions, Copyright and Privacy pages.
In Google Adwords ads the campaigns need to be sorted into groups and contain keywords in different ads.
I hope this helps you and saves you some money.
Technorati Tags: Google Slap, Google AdWords, quality score, AdWords, Google, avoiding Google Slap
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