When it comes down to SEO, a lot of people are not sure what keywords to optimize for and what meta keywords and description to use.
Its best to use Google AdWords to test out the best keywords and ads to see what really works for your marketing campaign. Once its all tested out, you can use the same keywords and description to optimize your website for. Even though you might not reach top positions straight away, but at least what you are ranking for definitely sells.
Besides this, your description comes up in Google and works like your ad when shows up if setup correctly.
Good luck your Search Engine Optimization, I hope it converts for you, as the biggest mistake that people make is that they make assumptions about keywords that might convert, when as a matter of fact they havent tested them.
Technorati Tags: Google AdWords, keywords, description, Search Engine Optimization
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I agree with you. Both the Google Search Engine and Adwords are looking for keyword relevance. Therefore, whatever gets you a good Quality Score in one should get you a good score on the other. I use SEO optimization techniques on all Adwords landing pages.