Google AdWords Conversion Tracking Currency Question

I got a question today:
I did however set up the adwords account in Australian dollars instead of USD. Is this a problem?

Since I get this asked often, I decided to post the answer on my blog.

Answer:

Yes it is a problem as the Google AdWords tracking code dollar value allows you to see the cost per conversion, so it would be logical to have the dollar value same as the currency on your website for the exact cost per conversion figure.

With the cost per conversion being recorded, over time you can make a decision which keywords perform best and which don’t convert at all. This is why it is crucial to have conversion tracking on your Google AdWords campaigns.

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